Fitbit

PROJECT INTRODUTION

Health App Redesign

Fitbit currently has a low utilization rate. and Recently, there is a constant voice online asking Fitbit to improve the problems of the application. So the team analyzed the problems of the Fitbit application and proposed the results to solve them.

Objective

How might fitbit mobile application to make user-friendly and comprehensive data visualisation?

Solution

In order to make user-friendly interface, we decided to data- informed UX design,

Role

Interactions Design
Prototyping
UI Design

Duration

4 weeks

Team

4 designers

Tool

DESIGN PROCESS

01.

key Features

Today

Various tracking and log functions were organized in a minimal layout. To induce the user’s convenient use, we visualized as a suitable icon and ring-type circle graph.
Goals of various exercise activities can be set. User can also check the rankings analyzed by the average of last goals and users.

Challenge Mode

Encourage users to motivate the use of Fitbit and exercise. By setting and achieving goals, they enhance their active participation and sense of accomplishment.
Goals of various exercise activities can be set. User can also check the rankings analyzed by the average of last goals and users.

Data

Encourage users to motivate the use of Fitbit and exercise. By setting and achieving goals, they enhance their active participation and sense of accomplishment.
Goals of various exercise activities can be set. User can also check the rankings analyzed by the average of last goals and users.

02.

Emphasize

User Research

To understand users of smart wearable device, we research the health of domestic and foreign people, lifestyle patterns, and changes since pandemic. and research and analyzed Fitbit users, marketability, and competitors.

Market research

Competitor ananlysis

Ethographic research

Behavior change research

User Interview

Wearable device users usage patterns and habits, application usage, and satisfaction were interviewed to analyze users’ needs and behavior patterns.

  1. What is the purpose of using health tracking?
  2. When do you check?
  3. How satisfied is the
  4. Health tracking app?
  5. What has changed in your life?
  6. What’s your habit of wearing it?
  7. How reliable is the data?
  8. Has your attitude or thoughts about exercise changed?
  9. What is the need for a smartwatch when exercising?
  10. How much log function do you use?

Fibit App Review

Fitbit’s reviews of domestic, US, and UK users were investigated and divided into positive and negative views.

Affinity Map

We divided the pros & cons derived from user reviews and user reviews by function.

Design

Fountion

Motivation

App usability

Notification

Sleep

03.

Define

Persona

We made a persona that uses fitbit based on the inferred pain and gain points. And the environment and process in which they use the service are assumed and the emotions they feel are constituted.

User Journey

After creating a person who uses Fitbit, we considered the journey of use according to their purpose and environment. In the journey, we studied and constructed the actions performed according to each goals, the problems, emotions, and needs felt in the process.

Empathy Map

To find the gain points and pain point of Fitbit users, we wrote detailed questions about users thougts, speech and behaviors.

04.

Ideation

HMW Brainstorming

Using the data categorised by key features, we came up with HMW questions.

Assumption Mapping

Layering the key features and new ideas on the map based on feasibility, importance, and viability to unite the goal.

Card Sorting

Information architecture

Through brainstorming, we selected the features that could be improved most effectively and created an information architecture that listed features in order of importance.

App Flow

To provide intuitive flow, we designed user flow for the featured tasks : data search and create challenge.

04.

Prototype

Mid Fidelity Wireframes

We created simple wireframe of minimum viable interface by checking our design principles and essential concepts integrated some of previous research results.

Wireflow

To provide intuitive flow, we designed wireflow for the featured tasks.

UI Style guide

Final High Fidelity

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